Our Team
Chief Executive Officer / Founder
Michael Robert Coleman
​Michael, a seasoned entrepreneur and visionary, brings a wealth of experience from both the private and public sectors. His journey, originating in Alaska and extending to New York, is marked by unique experiences, including time on a family farm and growing up among the Amish community in Lancaster, Pennsylvania. Educated at Marist College, Michael holds a BS degree and pursued graduate studies at both Seton Hall and Norwich University. His diverse background includes a successful 15-year career in media development and technology start-ups, where he made significant strides. Notably, he led a team that secured one of the largest biofuel grants through the USDA, benefiting the New Jersey, New York, and Connecticut area in partnership with 360Fuel. With inspiration from his background in the US Army and as a distant relative of the famed Outdoor Coleman Camping family, Michael founded The US Hemp Company. As CEO, he drives the company's focus on sustainable products for the outdoor community. The executive team, curated by Michael, reflects a diversity of backgrounds and expertise, ensuring a dynamic and innovative approach to their mission.
Chief Business Officer
Yorick Evans-Freke
Yorick is a serial entrepreneur, impact investor, and advisor to tech and sustainability startups. Founder of ExPiste Impact Capital, he identifies technologies driving social and environmental change. Co-founder of Castle Freke Distillery, an award-winning gin distillery, and instrumental in Livby Inc., a livestream fashion tech company revolutionizing e-commerce. Yorick, passionate about disrupting entrenched systems, is dedicated to environmental conservation, emphasizing reforestation. A graduate of the College of Charleston Business School with certificates from Harvard Business School, he champions entrepreneurship, education, and radical ideas for change.
CEO of Miss Commando
Lizzie Ens
Lizzie Ens, a social media celebrity, health and wellness trainer, and former Amish from Ohio, currently serves as the Brand Manager of USH Brands and is the CEO of Miss Commando.
Chief Scientific Officer
Dr. Nader Okby
Dr. Okby, a Pathology and Laboratory Medicine specialist with over 20 years of experience, held leadership roles including medical practice President and hospital medical staff President. After training at Albany Medical Center Hospital, he pursued fellowship training at the Armed Forces Institute of Pathology and NIH. Currently Chairman of the NY State Board of Clinical Laboratory Technology, he contributed to cancer checklists for the College of American Pathologists. Dr. Okby advocates for charitable giving and sustainability, supporting causes like earthquake relief in Haiti, educational institutions, veteran organizations, and UNICEF.
Chief Commercial Officer
Joe Gavin
Joe, a seasoned company leader, transitioned from the corporate sector to fulfill his dream of entrepreneurship nearly two decades ago. With over 30 years of expertise in Sales, Marketing, Distribution Retail, and support services, he has successfully built start-ups in Technology, Sales Support, Outsourcing, Health & Wellbeing, and Occupational Health. A skilled negotiator, he consults for National and International brands, holds a Business Master’s Degree, and serves on several company boards. Joe, with a keen understanding of farming, brings a wealth of knowledge and experience to his roles. Outside work, he enjoys sports, golf, and travel.